Providing support for CES exhibition participation. Providing support for CES exhibition participation.

Providing support for CES exhibition participation.

Social Issues
  • GOOD HEALTH AND
    WELL-BEING
  • INDUSTRY, INNOVATION AND
    INFRASTRUCTURE

Issue

Japanese companies often focus solely on product introductions.

At CES, the world’s largest consumer technology trade show organized by the CTA, numerous companies present innovative societal visions. In contrast, many Japanese companies focus solely on product showcases, failing to seize significant business opportunities.

Approach

Positioning CES as a strategic platform for impactful information dissemination.

e-solutions positioned CES as a strategic platform for information dissemination and supported domestic companies in their participation. By driving media exposure and fostering increased support for projects, we created a positive feedback loop, acting as an “accelerator” to amplify impact.

Social Impact

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