Project to promote lifestyle services utilizing HEMS (Home Energy Management System).
- AFFORDABLE AND
CLEAN ENERGY
Issue
Market contraction and intensified competition due to declining birthrates and an aging population.
In 2014, the housing manufacturer industry experienced favorable conditions driven by last-minute demand before the consumption tax increase, mortgage tax deductions, and improved economic sentiment under Abenomics. However, the industry also faced intensified competition due to market contraction caused by Japan’s declining birthrate and aging population, as well as increasingly diverse lifestyles.
Approach
Support for planning new business initiatives to capture demand for renovations and rebuilds.
e-solutions supported a major housing manufacturer in developing a new business initiative aimed at capturing demand for renovations and rebuilds by building ongoing connections with residents. We identified promising markets such as health management, leisure, and electricity, and designed business opportunities aligned with the company’s strategies. Additionally, we facilitated partnerships by matching the company with potential partner firms.