Establishing a system to position entire regions as comprehensive and unified travel experiences. Establishing a system to position entire regions as comprehensive and unified travel experiences.

Establishing a system to position entire regions as comprehensive and unified travel experiences.

Social Issues
  • DECENT WORK AND
    ECONOMIC GROWTH
  • INDUSTRY, INNOVATION AND
    INFRASTRUCTURE
  • SUSTAINABLE GITES AND
    COMMUNITIES

Issue

Tourists overly concentrated in specific regions.

Japan aims to become a leading tourism nation, and while inbound tourism has increased following the pandemic, tourists remain concentrated in a few well-publicized regions. As a result, many local areas are unable to benefit from this growth.

Approach

Establishing a system to position entire regions as comprehensive and unified travel experiences.

We are developing a system that connects popular tourist spots to create revenue value not just as isolated points but as a comprehensive area, allowing entire regions to be presented as attractive destinations to tourists.

Social Impact

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