Providing assistance for major retail operators in launching school meal delivery service businesses.
Social Issues
- ZERO HUNGER
- RESPONSIBLE CONSUMPTION AND
PRODUCTION
Issue
Societal expectations for food safety and stable supply were increasing.
Traditional school meal programs faced several challenges, including a lack of effective nutritional education methods leading to poor eating habits among students, standardized meal options that heightened allergy risks, unclear criteria for meal service contracts complicating agreement formation among educational committees, and low profitability due to limited service areas.
Approach
Presenting four strategic proposals for major retail businesses, with school meal delivery services as the core focus.
- First, a delivery service was implemented that allows individuals to order from home and receive meals within the facility, similar to traditional school lunches.
- Second, partnerships were established with companies specializing in nutritional education, facilitating the introduction of school meal programs.
- Third, a broader audience was targeted by creating centralized meal centers, expanding the user base and reducing the per capita cost.
- Fourth, joint management by related businesses was utilized to build a track record and promote adoption by municipalities, establishing high barriers to entry.